Driving your business with data alone is an adventure in missing the point. What was your gut telling you the day you decided to start your business? That intuitive, mission-driven dream will be way more accurate in reaching the “new world” than driving by the numbers. Vision has served humankind very well before the advent of the internet, it is serving us now (more than we realize), and it will be what leads us on to the future.
Can the data support your vision? Absolutely! Just don’t give it the wheel.
- © 2016 Ralph Henley. All rights reserved.
- photo courtesy morguefile.com