About

I’ve been producing and publishing books and music for 30 years. I started out my career as a musician, playing drums in rock bands and percussion in orchestras. Live touring and studio enabled me to travel much of the world and work with many talented musicians. I have a Bachelor of Music degree from California State University Northridge. And a practical “masters degree” in entrepreneurship from the School of Hard Knocks.

I got into book publishing by first assisting my wife with her self-publishing efforts, and subsequently collaborating with her on a series of books and recordings that resulted in a best-selling children’s book in 1989. From that point her career grew faster than mine, and I became her agent and manager. We spent several years publishing via mainstream commercial publishers (Zondervan, Standard, Tyndale House, Random House, and several more), and prospered in that world long enough to see it circle back into the self-publishing environment we have today.

I feel like I have seen it all in the last 30 years, from laying out mechanical artwork by hand, to the advent of desktop computers, the migration from vinyl LP to CD, to working with traditional distribution, to the proliferation of the internet, to the demise and reinvention of brick-and-mortar bookstores, to the appearance of download services, streaming services, to print-on-demand and finally to e-books. Whew, what a ride!

There is too much advice out there touting self-publishing as the key to overnight riches. I just don’t believe that is true. Publishing is hard, hard work, and even then, there is no guarantee that a book or CD will find the love it deserves.

So, at this time in my life, I am pleased to be able to offer you a deep and rich perspective on your dreams of creating books and music for your communities. My key influencers in this work are Dan Blank, Seth Godin and Julie Scheorke at JKS Communications. I am a member of the Independent Book Publishers Association (IBPA), Authors Guild and ASCAP.

Ralph

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